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	1.	Experiential marketing: case studies in customer experience by Batat, Wided Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Routledge 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 BAT. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	2.	The rise of positive luxury: transformative research agenda for well-being, social impact, and sustainable growth by Batat, Wided Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2023 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.802 BAT. Lists: Non Fiction. Place hold Add to cart (remove)

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