Global advertising

By:

Peterson, Emily

Material type: Text

TextPublication details: Murphy and Moore Publishing New York 2022Description: viii, 233 pISBN:

9781639872589

Subject(s):

Advertising
Industrial publicity
Communication in marketing
Sales promotion

DDC classification:

659.1 PET

Summary: Over time. Effective brand management enables the price of products to rise and builds a loyal. (https://www.murphy-moorepublishing.com/book/142)

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Marketing	659.1 PET (Browse shelf(Opens below))	1	Available		005890

Over time. Effective brand management enables the price of products to rise and builds a loyal.

(https://www.murphy-moorepublishing.com/book/142)

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