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1.
The dark side of social media: a consumer psychology perspective by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Routledge 2018
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8343 SCH.

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2.
Rethinking advertising as para textual communication by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cheltenham Edward Elgar Publishing Ltd. 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.2 HAC.

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3.
Global advertising by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Murphy and Moore Publishing 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1 PET.

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4.
The advertising and promotion challenge: vaguely right or precisely wrong? by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Oxford University Press, Inc. 1986
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1 LOD.

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