Contemporary marketing: with MindTap

By:

Boone, Louis E

Contributor(s):

Kurtz, David L

Material type: Text

TextPublication details: Cengage Delhi 2019Edition: 18thDescription: xix, 399 pISBN:

9789355738479

Subject(s):

Marketing

DDC classification:

658.8 BOO

Summary: Since the first edition of this book was published, Contemporary Marketing has continued improving on its mission of equipping students with the most comprehensive collection of learning tools, teaching materials and innovative resources available. The upgraded 18th edition represents a new industry benchmark by delivering the most practical, technologically advanced, user-friendly resource package on the market. (https://www.cengage.co.in/book-list/print/contemporary-marketing-with-mindtap-18e-n1)

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Marketing	658.8 BOO (Browse shelf(Opens below))	1	Available		005683

Since the first edition of this book was published, Contemporary Marketing has continued improving on its mission of equipping students with the most comprehensive collection of learning tools, teaching materials and innovative resources available. The upgraded 18th edition represents a new industry benchmark by delivering the most practical, technologically advanced, user-friendly resource package on the market.

(https://www.cengage.co.in/book-list/print/contemporary-marketing-with-mindtap-18e-n1)

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