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Research for marketing decisions

By:

Green, Paul E

Contributor(s):

Tull, Donald S

Material type: Text

TextPublication details: Prentice-Hall, Inc. New Jersey 1970Edition: 2ndDescription: xii, 644 pSubject(s):

Marketing research

DDC classification:

658.83 GRE

Summary: The emphasis on modern analytical tools like multivariate analysis have been incorporated in the design and conduct of marketing research. Computer program strategies for data analysis are not only described out their results have been interpreted in the context of illustrative marketing problems. Primarily user-oriented the text includes cases listed at the end of five major parts of the book.

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC	Operations Management & Quantitative Techniques	658.83 GRE (Browse shelf(Opens below))	1	Available		G00124

The emphasis on modern analytical tools like multivariate analysis have been incorporated in the design and conduct of marketing research. Computer program strategies for data analysis are not only described out their results have been interpreted in the context of illustrative marketing problems. Primarily user-oriented the text includes cases listed at the end of five major parts of the book.

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