Rural marketing

By:

Kashyap, Pradeep

Material type: Text

TextPublication details: Pearson India Education Services Pvt. Ltd. New Delhi 2022Edition: 3rdDescription: xxv, 318 pISBN:

9789332543607

Subject(s):

Rural Marketing

DDC classification:

658.8 KAS

Summary: The first edition of Rural Marketing was published in 2005—a time when the rural demand was just beginning to register high rates of growth, but very little information or data was available. The subsequent and unimaginable changes in rural India in the last decade prompted the need of a revised edition to make the book more relevant to the evolving rural marketing needs and challenges. The present edition, while retaining the key strengths of the previous edition, builds on it by introducing new material relevant for today's readers. The pedagogy of the book has been expanded to make learning easier and more interesting. It includes learning objectives, chapter opening vignettes, snapshots, memo boxes and many more features.

List(s) this item appears in: Marketing

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Marketing	658.8 KAS (Browse shelf(Opens below))	1	Available		002159

Chapter 1 The Call of Rural India

Chapter 2 The Rural Marketing Environment

Chapter 3 Rural Consumer Behaviour

Chapter 4 Rural Marketing Research

Chapter 5 Segmenting and Targeting Rural Markets

Chapter 6 Product Strategy

Chapter 7 Pricing Strategies

Chapter 8 Distribution in Rural Markets

Chapter 9 Communication Strategies for Rural Markets

Chapter 10 Rural Services Marketing

Chapter 11 Marketing in Small Towns

Chapter 12 Role of Government in Rural India

Chapter 13 The Future of Rural Marketing"

The first edition of Rural Marketing was published in 2005—a time when the rural demand was just beginning to register high rates of growth, but very little information or data was available. The subsequent and unimaginable changes in rural India in the last decade prompted the need of a revised edition to make the book more relevant to the evolving rural marketing needs and challenges.

The present edition, while retaining the key strengths of the previous edition, builds on it by introducing new material relevant for today's readers. The pedagogy of the book has been expanded to make learning easier and more interesting. It includes learning objectives, chapter opening vignettes, snapshots, memo boxes and many more features.

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