Qualitative methods in business research

By:

Eriksson, Paivi

Material type: Text

TextPublication details: Sage Publications Ltd. London 2016Edition: 2ndDescription: x, 363 pISBN:

9781446273395

Subject(s):

Qualitative research

DDC classification:

650.072 ERI

Summary: This pragmatic, applied textbook showcases the potential and impact of qualitative research in business and management. Using case studies and a global approach it provides you with an overview of the philosophies, methodologies and methods you will need to research in this field. Demystifying the whole process, it walks you through every aspect of conducting and using research in business, including generating questions, collecting useful data, evaluating the research and disseminating your findings. It also: Explores the challenges of working with qualitative data Introduces qualitative methods including interviews, focus groups & ethnography New to the 2nd edition: The role of digital tools and social media, and how you can use them for data collection 3 new chapters on qualitative content analysis, visual research and publishing research.

List(s) this item appears in: Operation & quantitative Techniques | Hindi Books

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Operations Management & Quantitative Techniques	650.072 ERI (Browse shelf(Opens below))	1	Available		003457

This pragmatic, applied textbook showcases the potential and impact of qualitative research in business and management. Using case studies and a global approach it provides you with an overview of the philosophies, methodologies and methods you will need to research in this field.

Demystifying the whole process, it walks you through every aspect of conducting and using research in business, including generating questions, collecting useful data, evaluating the research and disseminating your findings. It also:

Explores the challenges of working with qualitative data
Introduces qualitative methods including interviews, focus groups & ethnography
New to the 2nd edition:

The role of digital tools and social media, and how you can use them for data collection
3 new chapters on qualitative content analysis, visual research and publishing research.

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