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1.
Marketing strategy: based on first principles and data analytics

by Palmatier, Robert W | Sridhar, Shrihari.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Palgrave Macmillan 2017Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.87 PAL.
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2.
Marketing channel strategy

by Palmatier, Robert W | Stern, Louis W.

Edition: 8thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2015Availability: Items available for loan: Indian Institute of Management LRC (3)Call number: 658.87 PAL, ...
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3.
Relationship marketing in the digital age

by Palmatier, Robert W | Steinhoff, Lena.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 PAL.
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4.
Marketing analytics based on first principles

by Palmatier, Robert W | Petersen, J. Andrew.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Bloomsbury Publishing Pvt. Ltd. 2022Availability: Items available for loan: Indian Institute of Management LRC (3)Call number: 658.83 PAL, ...
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