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Marketing channel strategy

By: Palmatier, Robert WContributor(s): Stern, Louis WMaterial type: TextTextPublication details: New York Routledge 2015 Edition: 8thDescription: 496 pISBN: 9781138281080Subject(s): MarketingDDC classification: 658.87 Summary: For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems. Marketing Channel Strategy shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.This program will provide a better teaching and learning experience for you and your students. Here‘s how: Bring Concepts to Life with a Global Perspective: Varied topics are covered, bringing in findings, practice, and viewpoints from multiple disciplines. Teach Marketing Channels in a More Flexible Manner: Chapters are organized in a modular format, may be read in any order, and re-organized. Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.
List(s) this item appears in: Marketing | Finance & Accounting
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Item type Current library Collection Call number Copy number Status Date due Barcode
Book Book Indian Institute of Management LRC
General Stacks
Marketing 658.87 PAL (Browse shelf(Opens below)) 1 Available 000139
Book Book Indian Institute of Management LRC
Audio Visual
Marketing 658.87 PAL (Browse shelf(Opens below)) 2 Available 000140
Book Book Indian Institute of Management LRC
General Stacks
Marketing 658.87 PAL (Browse shelf(Opens below)) 3 Available 000141

For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems. Marketing Channel Strategy shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.This program will provide a better teaching and learning experience for you and your students. Here‘s how: Bring Concepts to Life with a Global Perspective: Varied topics are covered, bringing in findings, practice, and viewpoints from multiple disciplines. Teach Marketing Channels in a More Flexible Manner: Chapters are organized in a modular format, may be read in any order, and re-organized. Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.

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