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	1.	Strategic brand management: building, measuring, and managing brand equity by Keller, Kevin Lane \| Parameswaran, Ambi M. G \| Jacob, Isaac. Edition: 4thMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 KEL. Lists: IT & Decision Sciences, Marketing. Place hold Add to cart (remove)
	2.	Marketing management: Indian cases by Gupta, Prachi \| Aggarwal, Ashita \| Majra, Hufrish \| Jacob, Isaac \| Venkatesh, Shanthi. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (3)Call number: 658.8 GUP, ... Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	3.	Strategic brand management: building, measuring, and managing brand equity by Keller, Kevin Lane \| Parameswaran, Ambi M. G \| Jacob, Isaac. Edition: 3rdMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2016Availability: Items available for loan: Indian Institute of Management LRC (3)Call number: 658.827 KEL, ... Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)

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