Marketing management: Indian cases
Material type:
TextPublication details: New Delhi Pearson India Education Services Pvt. Ltd. 2018 Description: Various PagesISBN: 9789332587106Subject(s): Marketing managementDDC classification: 658.8 Summary: Marketing Management: Indian Cases is a casebook companion aimed to help readers understand the concepts of marketing in the Indian context. The booklet carries 23 contemporary cases which provide in-depth analysis of different marketing principles and theories as applied by various companies in India and Asia. This casebook will be useful for students pursuing MBA and PGDBM courses.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Book
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Indian Institute of Management LRC General Stacks | Marketing | 658.8 GUP (Browse shelf(Opens below)) | 1 | Available | 000142 | |
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Book
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Indian Institute of Management LRC General Stacks | Marketing | 658.8 GUP (Browse shelf(Opens below)) | 2 | Available | 000143 | |
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Book
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Indian Institute of Management LRC General Stacks | Marketing | 658.8 GUP (Browse shelf(Opens below)) | 3 | Checked out | 05/12/2024 | 000761 |
Table of Content
• Explore marketing mix with MTR Foods
• Understand customer value with India's e-commerce space and Flipkart
• Delve into the world of Information System and data utilization with Starbucks and Amazon
• Learn to leverage corporate trust and technology strength in the B2B market with Zicom
• Comprehend marketer's challenges and complexities with Facebook's strategies in India and China
• Mahindra & Mahindra explains consumer segmentation strategies
• Kellogg's Corn Flakes shows the way to find market for a product
• Fevicol demonstrates how to reinvent brand and sales
• Oreo illustrates the advantages of effective integrated marketing communication
• Comprehend digital marketing with Wonder Cement
• Unilever shows the way to build brand and market with holistic marketing initiatives
Marketing Management: Indian Cases is a casebook companion aimed to help readers understand the concepts of marketing in the Indian context. The booklet carries 23 contemporary cases which provide in-depth analysis of different marketing principles and theories as applied by various companies in India and Asia. This casebook will be useful for students pursuing MBA and PGDBM courses.
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