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1.
Positioning: the battle for your mind

by Ries, Al | Trout, Jack.

Edition: 20thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2003Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1 RIE.
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The 22 immutable laws of marketing

by Ries, Al | Trout, Jack.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Profile Books Ltd. 1994Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 RIE.
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