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A practitioner's guide to account-based marketing: accelerating growth in strategic accounts

by Burgess, Bev | Munn, Dave.

Edition: 2ndMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page  2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.804 BUR.
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Account-based growth: unlocking sustainable value through extraordinary customer focus

by Burgess, Bev | Shercliff, Tim.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Ltd. 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.408 BUR.
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