Account-based growth: unlocking sustainable value through extraordinary customer focus
Material type:
TextPublication details: London Kogan Page Ltd. 2022 Description: xxi, 276 pISBN: 9781398607446Subject(s): Social responsibility of business | Sustainable developmentDDC classification: 658.408 Summary: Account-Based Growth introduces a comprehensive framework for improving internal alignment and external engagement with these vital few. It contains bullet-pointed takeaways at the end of each chapter plus a comprehensive checklist to help you improve your own company's approach to its most important customers.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Book
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Indian Institute of Management LRC General Stacks | Public Policy & General Management | 658.408 BUR (Browse shelf(Opens below)) | 1 | Available | 004785 |
Table of contents
Section - ONE: Introducing account-based growth;
Chapter - 01: The case for account-based growth;Chapter - 02: Account-based growth in practice;
Section - TWO: Aligning internally for growth;
Chapter - 03: Account prioritization and resource allocation;Chapter - 04: Integrated account business planning;Chapter - 05: Managing data, technology and operations;Chapter - 06: Leadership, culture and change;
Section - THREE: Engaging externally for growth;
Chapter - 07: Account management and sales;Chapter - 08: Account-based marketing;Chapter - 09: Customer success;Chapter - 10: Executive sponsorship and engagement;
Section - FOUR: Account-based growth assessment tool;
Chapter - 11: How does your company stack up
Account-Based Growth introduces a comprehensive framework for improving internal alignment and external engagement with these vital few. It contains bullet-pointed takeaways at the end of each chapter plus a comprehensive checklist to help you improve your own company's approach to its most important customers.
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