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1.
The long tail: how endless choice is creating unlimited demand

by Anderson, Chris.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Random House Business Books 2009Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.802 AND.
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2.
Relationship marketing in the digital age

by Palmatier, Robert W | Steinhoff, Lena.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 PAL.
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3.
AI strategy for sales and marketing: connecting marketing, sales and customer experience

by King, Katie.

Publication details: London Kogan Page Ltd. 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.80028563 KIN.
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