Results of search for 'an:276' › Learning Resource Centre (LRC) catalog

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	1.	Research for marketing decisions by Green, Paul E \| Tull, Donald S \| Albaum, Gerald. Edition: 5thMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi PHI Learning Pvt. Ltd. 1998Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 GRE. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	2.	Marketing research by Aaker, David A \| Kumar, V \| Leone, Robert P \| Day, George S. Edition: 11th Publication details: New Delhi Wiley India Pvt. Ltd. 2019Availability: Items available for loan: Indian Institute of Management LRC (3)Call number: 658.83 AAK, ... Lists: IT & Decision Sciences, Marketing. Place hold Add to cart (remove)
	3.	Marketing research: text and cases by Nargundkar, Rajendra. Edition: 3rd Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2017Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 NAR. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	4.	Consumer behavior by Blackwell, Roger D \| Engel, James F \| Miniard, Paul W \| Rahman, Zillur. Edition: 10thMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 BLA. Lists: HR & OB, Marketing. Place hold Add to cart (remove)
	5.	Consumer behavior by Blackwell, Roger D \| Engel, James F \| Miniard, Paul W \| Rahman, Zillur. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 BLA. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	6.	Marketing research by Malhotra, Naresh K \| Dash, Satyabhushan. Edition: 7thMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2017Availability: Items available for loan: Indian Institute of Management LRC (6)Call number: 658.8 MAL, ... Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	7.	A Concise guide to market research: the process, data, and methods using IBM SPSS statistics by Sarstedt, Marko \| Mooi, Erik. Edition: 3rdMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: Germany Springer 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 SAR. Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	8.	Handbook of marketing scales: multi-item measures for marketing and consumer behavior research by Bearden, William O. Edition: 3rdMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: Los Angeles Sage Publications, Inc. 2011Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 BEA. Lists: Operation & quantitative Techniques. Place hold Add to cart (remove)
	9.	Qualitative consumer and marketing research by Belk, Russell W \| Fischer, Eileen \| Kozinets, Robert V. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Sage Publications Ltd. 2013Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 BELL. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	10.	Handbook of qualitative research methods in marketing by Belk, Russell W. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Cheltenham Edward Elgar Publishing Ltd. 2008Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 BEL. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	11.	Marketing research: measurement and method by Tull, Donald S \| Hawkins, Del I. Edition: 6thMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi PHI Learning Pvt. Ltd. 2014Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 TUL. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	12.	Handbook of marketing scales: multi-item measures for marketing and consumer behavior research by Bearden, William O \| Netemeyer, Richard G \| Haws, Kelly L. Edition: 3rdMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: Los Angeles Sage Publications, Inc. 2011Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 BEA. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	13.	Creating signature stories: strategic messaging that persuades, energizes and inspires by Aaker, David A. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Gurgaon Penguin Portfolio 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 302.35 AAK. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	14.	The handbook for focus group research by Greenbaum, Thomas L. Edition: 2ndMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: California Sage Publications, Inc. 1998Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 GRE. Lists: Hindi Books, Marketing. Place hold Add to cart (remove)
	15.	Practical text analytics: interpreting text and unstructured data for business intelligence by Struhl,Steven. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Limited 2015Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.472 STR. Lists: IT & Decision Sciences, Public Policy & General Management. Place hold Add to cart (remove)
	16.	Marketing research by Burns, Alvin C \| Bush, Ronald F \| Veeck, Ann. Edition: 8thMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson Education 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 BUR. Lists: IT & Decision Sciences, Marketing. Place hold Add to cart (remove)
	17.	Marketing research: an introductory approach by Kidwai, Sabihuddin. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Viva Books Private Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 KID. Lists: IT & Decision Sciences, Marketing. Place hold Add to cart (remove)
	18.	Consumer.ology: the market research myth, the truth about consumers and the psychology of shopping by Graves, Philip. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Nicholas Brealey Publishing 2013Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.834 GRA. Lists: IT & Decision Sciences, Marketing. Place hold Add to cart (remove)
	19.	Measurement in marketing: operationalization of latent constructs by Azza Frikha. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 AZZ. Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	20.	Marketing research by Beri, G.C \| Kaushik, Arun Kumar \| Rahman, Zillur. Edition: 6thMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: Chennai McGraw Hill Education (India) Pvt. Ltd. 2020Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 BER. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)

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Your search returned 26 results.