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1.
Tata: the evolution of a corporate brand

by Witzel, Morgen.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Gurgaon Penguin Random House India Pvt. Ltd. 2010Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.2 WIT.
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2.
Personal branding for dummies

by Chritton, Susan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2012Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 650.1 CHR.
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3.
Trust, power and public relations in financial markets

by Bourne, Clea.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Routledge 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 332 BOU.
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4.
Corporate newsroom: steering companies efficiently through communication

by Moss, Christoph.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Switzerland Springer 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.45 MOS.
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