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Personal branding for dummies

By: Chritton, SusanMaterial type: TextTextPublication details: New Delhi Wiley India Pvt. Ltd. 2012 Description: xx, 340 pISBN: 9788126538737Subject(s): Branding (Marketing) | Public relations | Success in businessDDC classification: 650.1 Summary: Description Personal Branding For Dummies is a guide through the steps of creating and maintaining a personal trademark. Topics include: • Using different organizations and associations to increase visibility and exposure to both clients and competitors. • Making the most of networking--from business cards to resumes. • Tapping into Social Media outlets like Facebook, Twitter, and LinkedIn to showcase a personal brand.
List(s) this item appears in: HR & OB | Marketing
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Item type Current library Collection Call number Copy number Status Date due Barcode
Book Book Indian Institute of Management LRC
General Stacks
Human Resource and Organization Behvaiour 650.1 CHR (Browse shelf(Opens below)) 1 Available 001648

Description
Personal Branding For Dummies is a guide through the steps of creating and maintaining a personal trademark. Topics include:



• Using different organizations and associations to increase visibility and exposure to both clients and competitors.

• Making the most of networking--from business cards to resumes.

• Tapping into Social Media outlets like Facebook, Twitter, and LinkedIn to showcase a personal brand.

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