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1.
Ogilvy on advertising in the digital age

by Young, Miles.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Goodman Books 2017Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.144 YOU.
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2.
Advertising and promotion: an integrated marketing communication perspective

by Belch, George E | Belch, Michael A | Purani, Keyoor.

Edition: 9thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2016Availability: Items available for loan: Indian Institute of Management LRC (8)Call number: 659.1 BEL, ...
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3.
Pandeymonium: Piyush Pandey on advertising

by Pandey, Piyush.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Haryana Penguin Random House India Pvt. Ltd. 2015Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1 PAN.
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4.
Advertising and integrated brand promotion

by O'Guinn, Thomas Clayton | Semenik, Richard J | Allen, Chris T | Scheinbaum, Angeline Close.

Edition: 7thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1 OGU.
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5.
Integrated advertising, promotion, and marketing communications

by Clow, Kenneth E | Baack, Donald E.

Edition: 6thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1 CLO.
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6.
Advertising and integrated marketing communications

by Shah, Kruti.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Chennai McGraw Hill Education (India) Pvt. Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1 SHA.
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7.
Frenemies: the epic disruption of the advertising industry (and why this matters)

by Auletta, Ken.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London HarperCollins Publishers 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.10973 AUL.
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8.
Paid attention: innovative advertising for a digital world

by Yakob, Faris.

Edition: 2ndMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Ltd. 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1 YOK.
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9.
Advertising by design: generating and designing creative ideas across media

by Landa, Robin.

Edition: 4thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1 LAN.
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10.
Neuro-advertising: brain-friendly advertising for more success in your market

by Schwarz, Elke.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Switzerland Springer 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 SCH.
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