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Marketing channel: a management view by Rosenbloom, Bert. Edition: 8th Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2016Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.84 ROS.
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B2B marketing: a south-asian perspective by Hutt, Michael D | Sharma, Dheeraj | Speh, Thomas W. Edition: 11thMaterial type:  Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2014Availability: Not available: Indian Institute of Management LRC: Checked out (1).
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Consumer behavior by Blackwell, Roger D | Engel, James F | Miniard, Paul W | Rahman, Zillur. Edition: 10thMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 BLA.
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4.
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Consumer behavior by Blackwell, Roger D | Engel, James F | Miniard, Paul W | Rahman, Zillur. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 BLA.
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5.
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International marketing by Czinkota, Michael R. Edition: 10thMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.84 CZI.
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MKTG: a South Asian perspective by Lamb,Charles | Hair, Joseph F | Sharma, Dheeraj | McDaniel, Carl. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 LAM.
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Advertising and integrated brand promotion by O'Guinn, Thomas Clayton | Semenik, Richard J | Allen, Chris T | Scheinbaum, Angeline Close. Edition: 7thMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1 OGU.
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8.
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Consumer behavior: a South Asian perspective by Babin, Barry J | Harris, Eric G | Mohan, Ashutosh. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2016Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 BAB.
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Consumer behavior by Kardes, Frank R | Cronley, Maria L | Cline, Thomas W. Edition: 2ndMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 KAR.
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Consumer behavior: a managerial perspective by Sharma, Dheeraj | Sheth, Jagdish N | Mittal, Banwari. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2015Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 SHA.
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11.
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Commodity markets and derivatives by Chatnani, Niti Nandini. Edition: 2ndMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 332.6328 CHA.
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