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1.
Neuromarketing in action: how to talk and sell to the brain

by Georges, Patrick M | Bayle-Tourtoulou, Anne-Sophie.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Limited 2014Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.80019 GEO.
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Neuro design: neuromarketing insights to boost engagement and profitability

by Bridger, Darren.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Limited 2017Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.80019 BRI.
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3.
Future-ready retail: how to reimagine the customer experience, rebuild retail spaces and reignite our shopping malls and streets

by Ibrahim, Ibrahim.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Limited 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.87 IBR.
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