Future-ready retail: how to reimagine the customer experience, rebuild retail spaces and reignite our shopping malls and streets
Material type:
TextPublication details: London Kogan Page Limited 2022 Description: xx, 259 pISBN: 9781398603349Subject(s): Retail trade | Branding (Marketing) | Customer relations DDC classification: 658.87 Summary: Conventional high streets, shopping arcades and retail malls throughout the world no longer attract the crowds needed to sustain them as successful commercial spaces. Suffering from the effects of online shopping, changing consumer attitudes and expectations, and the legacy impact of social distancing, there's a sense of urgency and the need to address the decline in physical retail.
Future-Ready Retail provides in-depth analysis of how consumers, health, data and new technologies will continue irreversibly to shake up physical shops and permanently shape the future of traditional retail. Arguing that to be future-ready, retail needs to be driven by people and places, not solely real estate, the book explains how brands can develop strategies to create shops whose main purpose is to recruit, retain and delight customers.
Featuring case studies from successful global brand, retail futurist and designer Ibrahim Ibrahim identifies key retail-cultural trends, shows why it's important to make retail space physically smarter and how to use touch points such as social, website and apps alongside the physical space, to achieve a seamless, enjoyable and profitable retail experience.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Book
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Indian Institute of Management LRC General Stacks | Marketing | 658.87 IBR (Browse shelf(Opens below)) | 1 | Available | 004463 |
Table of contents
Chapter - 00: Introduction;Chapter - 01: Entropy, retail and defining the place experience;Chapter - 02: A new audience;Chapter - 03: A new customer journey;Chapter - 04: Reinventing convenience;Chapter - 05: Reconnecting to community;Chapter - 06: Remaking place;Chapter - 07: Repositioning value;Chapter - 08: Data, new revenue models, new value metrics;Chapter - 09: A people revolution;Chapter - 10: The future of our high streets;Chapter - 11: Post-pandemic reality;Chapter - 12: Final thoughts
Conventional high streets, shopping arcades and retail malls throughout the world no longer attract the crowds needed to sustain them as successful commercial spaces. Suffering from the effects of online shopping, changing consumer attitudes and expectations, and the legacy impact of social distancing, there's a sense of urgency and the need to address the decline in physical retail.
Future-Ready Retail provides in-depth analysis of how consumers, health, data and new technologies will continue irreversibly to shake up physical shops and permanently shape the future of traditional retail. Arguing that to be future-ready, retail needs to be driven by people and places, not solely real estate, the book explains how brands can develop strategies to create shops whose main purpose is to recruit, retain and delight customers.
Featuring case studies from successful global brand, retail futurist and designer Ibrahim Ibrahim identifies key retail-cultural trends, shows why it's important to make retail space physically smarter and how to use touch points such as social, website and apps alongside the physical space, to achieve a seamless, enjoyable and profitable retail experience.
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