The Oxford handbook of pricing management
Material type:
TextPublication details: New York Oxford University Press 2016 Description: xiv, 952 pISBN: 9780198714811Subject(s): Pricing -- ManagementDDC classification: 658.816 Summary: Description
The Oxford Handbook of Pricing Management is a comprehensive guide to the theory and practice of pricing across industries, environments, and methodologies. The Handbook illustrates the wide variety of pricing approaches that are used in different industries. It also covers the diverse range of methodologies that are needed to support pricing decisions across these different industries. It includes more than 30 chapters written by pricing leaders from industry, consulting, and academia. It explains how pricing is actually performed in a range of industries, from airlines and internet advertising to electric power and health care. The volume covers the fundamental principles of pricing, such as price theory in economics, models of consumer demand, game theory, and behavioural issues in pricing, as well as specific pricing tactics such as customized pricing, nonlinear pricing, dynamic pricing, sales promotions, markdown management, revenue management, and auction pricing. In addition, there are articles on the key issues involved in structuring and managing a pricing organization, setting a global pricing strategy, and pricing in business-to-business settings.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Book
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Indian Institute of Management LRC General Stacks | Operations Management & Quantitative Techniques | 658.816 OZE (Browse shelf(Opens below)) | 1 | Checked out | 06/10/2024 | 000739 |
Table of Contents
Part I. Introduction
1: Introduction, Özalp Özer and Robert Phillips
Part II. Pricing in Selected Industries
2: Why are Prices Set the Way they Are?, Robert Phillips
3: Airline Pricing, Brenda A. Barnes
4: Electric Power Pricing, Robert Wilson
5: Health Care Pricing in the United States: The Case of Hospitals, E. Andrew Boyd
6: Pricing in Restaurants, Sheryl E. Kimes, Robert Phillips, and Lisabet Summa
7: Pricing of On-line Display Advertising, Madhu Vudali and Andy Atherton
8: Consumer Credit Pricing, Simon Caufield
9: Wireless Services Pricing in the US, Jon Zimmerman
10: For What IT's Worth: Pricing Internal IT Services, Diogo Rau and Paul Willmott
11: Television Advertisement Pricing in the US, Robert Phillips and Graham Young
12: Pricing in the Cruise Line Industry, Warren H. Lieberman
13: Less-than-Truckload Pricing, Edward Kintz
14: Pricing in the North American Protein Industry, Michael Neal, Robert D. Pierce, Michael Freimer, and Sushil Verma
15: Wine Pricing in the United States, Warren Bidmead
16: Pricing and Sales Practices in the Grand Bazaar of Istanbul, Yosun Denizeri
Part III. Pricing Fundamentals
17: Price Theory in Economics, Thomas A. Weber
18: Models of Demand, Garrett J. van Ryzin
19: Game Theory Models of Pricing, Robert A. Shumsky and Praveen Kopalle
20: Behavioral Issues in Pricing Management, Özalp Özer and Yanchong (Karen) Zheng
Part IV. Pricing Tactics
21: Customized Pricing, Robert Phillips
22: Nonlinear Pricing, Shmuel Oren
23: Dynamic List Pricing, Yossi Aviv and Gustavo Vulcano
24: Sales Promotions, Robert C. Blattberg and Richard A. Briesch
25: Markdown Management, Rama Ramakrishnan
26: Revenue Management, Kalyan Talluri
27: Auction Pricing, Richard Steinberg
28: Service Engineering: Design and Pricing of Service Features, Guillermo Gallego and Catalina Stefanescu
29: Pricing in Business-to-Business Contracts: Sharing Risk, Profit, and Information, Murat Kaya and Özalp Özer
30: Joint Pricing and Inventory Management, Xin Chen and David Simchi-Levi
Part V. Organization and Processes
31: Structuring and Managing an Effective Pricing Organization, Mike Simonetto, Larry Montan, Julie Meehan, and Junko Kaji
32: Global Pricing Strategy, Thomas G. Jacobson, Greg Cudahy, Tiago Salvador, and Julian Short
33: Using Lean Six Sigma to Improve Pricing Execution, ManMohan S. Sodhi and Navdeep S. Sodhi
34: Pricing with Confidence in Business-to-Business Settings, Greg Cudahy, Thomas G. Jacobson, Tiago Salvador, Tiffany Gilbert, and Michelle Mahoney
Part VI. Current Challenges and Future Prospects
35: Challenges and Future Prospects for Pricing Management, Özalp Özer and Robert Phillips
Description
The Oxford Handbook of Pricing Management is a comprehensive guide to the theory and practice of pricing across industries, environments, and methodologies. The Handbook illustrates the wide variety of pricing approaches that are used in different industries. It also covers the diverse range of methodologies that are needed to support pricing decisions across these different industries. It includes more than 30 chapters written by pricing leaders from industry, consulting, and academia. It explains how pricing is actually performed in a range of industries, from airlines and internet advertising to electric power and health care. The volume covers the fundamental principles of pricing, such as price theory in economics, models of consumer demand, game theory, and behavioural issues in pricing, as well as specific pricing tactics such as customized pricing, nonlinear pricing, dynamic pricing, sales promotions, markdown management, revenue management, and auction pricing. In addition, there are articles on the key issues involved in structuring and managing a pricing organization, setting a global pricing strategy, and pricing in business-to-business settings.
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