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1.
Business-to-business marketing: relationship, networks and strategies

by Ellis, Nick | Sarkar, Soumya.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Oxford University Press 2018Availability: Items available for loan: Indian Institute of Management LRC (7)Call number: 658.804 ELL, ...
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2.
Integrated Marketing communications

by Dutta, Kirti.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Oxford University Press 2016Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.802 DUT.
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3.
Understanding Indian consumers

by Maheswaran, Durairaj.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Oxford University Press 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83420954 MAH.
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4.
Marketing analytics for strategy decision making

by Maity, Moutusy | Gurazada, Pavankumar.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Oxford University Press 2021Availability: Items available for loan: Indian Institute of Management LRC (3)Call number: 658.8 MAI, ...
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5.
The advertising and promotion challenge: vaguely right or precisely wrong?

by Lodish, Leonard M.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York Oxford University Press, Inc. 1986Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1 LOD.

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