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1.
Services marketing: people, technology and strategy by
Edition: 8th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2018
Availability: Items available for loan: Indian Institute of Management LRC (7)Call number: 658.8 WIR, ...
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2.
Marketing research by
Edition: 7th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2017
Availability: Items available for loan: Indian Institute of Management LRC (6)Call number: 658.8 MAL, ...

3.
Marketing management by
Edition: 15th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2016
Online resources:
Availability: Items available for loan: Indian Institute of Management LRC (11)Call number: 658.8 KOT, ...
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4.
Marketing management: Indian cases by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2018
Availability: Items available for loan: Indian Institute of Management LRC (3)Call number: 658.8 GUP, ...

5.
Services marketing: people, technology and strategy by
Edition: 7th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2018
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 WIR.

6.
Marketing management by
Edition: 14th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2015
Availability: Items available for loan: Indian Institute of Management LRC (2)Call number: 658.8 KOT, ... Not available: Indian Institute of Management LRC: Checked out (1).

7.
E-commerce: business, technology, society by
Edition: 13th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2019
Availability: Items available for loan: Indian Institute of Management LRC (4)Call number: 658.872 LAU, ...

8.
Essentials of services marketing by
Edition: 3rd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2018
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 WIR.

9.
Internet marketing: strategy, implementation and practice by
Edition: 3rd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2021
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 CHA.
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10.
Global marketing: a decision oriented approach by
Edition: 4th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2022
Availability: Not available: Indian Institute of Management LRC: Checked out (1).

11.
Global Marketing by
Edition: 8th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2022
Availability: Not available: Indian Institute of Management LRC: Checked out (1).
Lists:

12.
Rural marketing by
Edition: 3rd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 KAS.
Lists:

13.
Social media marketing: strategies for engaging in Facebook, Twitter and other social media by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 EVA.

14.
Business market management (B2B): understanding, creating and delivering value by
Edition: 3rd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 AND.
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15.
Fundamentals of digital marketing by
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 BHA.
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16.
Integrated advertising, promotion, and marketing communications by
Edition: 6th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2021
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1 CLO.

17.
A framework for marketing management by
Edition: 6th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 KOT.
Lists:

18.
Facebook marketing: leveraging facebook features for your marketing campaigns by
Edition: 3rd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida Pearson India Education Services Pvt. Ltd. 2014
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 CAR.

19.
Business logistics and supply chain management: planning, organizing, and controlling the supply chain by
Edition: 5th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida Pearson India Education Services Pvt. Ltd. 2023
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.5 BAL.

20.
Consumer behavior: a digital native by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida Pearson India Education Services Pvt. Ltd. 2019
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 JAI.

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