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1.
Services marketing: people, technology and strategy

by Wirtz, Jochen | Lovelock, Christopher | Chatterjee, Jayanta.

Edition: 8thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (7)Call number: 658.8 WIR, ...
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2.
Marketing research

by Malhotra, Naresh K | Dash, Satyabhushan.

Edition: 7thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2017Availability: Items available for loan: Indian Institute of Management LRC (6)Call number: 658.8 MAL, ...

3.
Marketing management

by Kotler, Philip | Keller, Kevin Lane.

Edition: 15thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2016Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management LRC (11)Call number: 658.8 KOT, ...
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4.
Marketing management: Indian cases

by Gupta, Prachi | Aggarwal, Ashita | Majra, Hufrish | Jacob, Isaac | Venkatesh, Shanthi.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (3)Call number: 658.8 GUP, ...

5.
Services marketing: people, technology and strategy

by Wirtz, Jochen | Lovelock, Christopher | Chatterjee, Jayanta.

Edition: 7thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 WIR.

6.
Marketing management

by Kotler, Philip | Keller, Kevin Lane | Jha, Mithileshwar.

Edition: 14thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2015Availability: Items available for loan: Indian Institute of Management LRC (2)Call number: 658.8 KOT, ... Not available: Indian Institute of Management LRC: Checked out (1).

7.
E-commerce: business, technology, society

by Laudon, Kenneth C.

Edition: 13thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2019Availability: Items available for loan: Indian Institute of Management LRC (4)Call number: 658.872 LAU, ...

8.
Essentials of services marketing

by Wirtz, Jochen | Lovelock, Christopher | Chatterjee, Jayanta.

Edition: 3rdMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 WIR.

9.
Internet marketing: strategy, implementation and practice

by Chaffey, Dave | Ellis-Chadwick, Fiona | Mayer, Richard | Johnston, Kevin.

Edition: 3rdMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 CHA.
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10.
Global marketing: a decision oriented approach

by Hollensen, Svend | Banerjee, Madhumita.

Edition: 4thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2022Availability: Not available: Indian Institute of Management LRC: Checked out (1).

11.
Global Marketing

by Keegan, Warren J | Dutta, Gautam.

Edition: 8thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2022Availability: Not available: Indian Institute of Management LRC: Checked out (1).
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12.
Rural marketing

by Kashyap, Pradeep.

Edition: 3rdMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 KAS.
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13.
Social media marketing: strategies for engaging in Facebook, Twitter and other social media

by Evans, Liana 'Li'.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 EVA.

14.
Business market management (B2B): understanding, creating and delivering value

by Anderson, James C | Narus, James A | Narayandas, Das | Seshadri, D.V.R.

Edition: 3rdMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 AND.
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15.
Fundamentals of digital marketing

by Bhatia, Puneet Singh.

Edition: 2ndMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 BHA.
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16.
Integrated advertising, promotion, and marketing communications

by Clow, Kenneth E | Baack, Donald E.

Edition: 6thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1 CLO.

17.
A framework for marketing management

by Kotler, Philip | Keller, Kevin Lane.

Edition: 6thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 KOT.
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18.
Facebook marketing: leveraging facebook features for your marketing campaigns

by Carter, Brain | Levy, Justin.

Edition: 3rdMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson India Education Services Pvt. Ltd. 2014Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 CAR.

19.
Business logistics and supply chain management: planning, organizing, and controlling the supply chain

by Ballou, Ronald H | Srivastava, Samir K.

Edition: 5thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson India Education Services Pvt. Ltd. 2023Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.5 BAL.

20.
Consumer behavior: a digital native

by Jain, Varsha | Schultz, Duane | Sheth, Jagdish N.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson India Education Services Pvt. Ltd. 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 JAI.

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