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1.
Purple cow: transform your business by being remarkable

by Godin, Seth.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Penguin Books Ltd. 2002Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 GOD.
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2.
The personal MBA: a world-class business education in a single volume

by Kaufman, Josh.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Penguin Books Ltd. 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 650 KAU.
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3.
This is marketing

by Godin, Seth.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Penguin Books Ltd. 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 GOD.
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4.
All marketers tell stories: the underground classic that explains how marketing really works--and why authenticity is the best marketing of all

by Godin, Seth.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Penguin Books Ltd. 2012Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 GOD.
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