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1.
Experiential marketing: case studies in customer experience

by Batat, Wided.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Routledge 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 BAT.
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The rise of positive luxury: transformative research agenda for well-being, social impact, and sustainable growth

by Batat, Wided.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2023Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.802 BAT.
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