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1.
Online consumer behavior: theory and research in social media, advertising, and e-tail

by Close, Angeline G.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2012Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 381.142 CLO.
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2.
Digital marketing: a practical approach

by Charlesworth, Alan.

Edition: 3rdMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 CHA.
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3.
Integrated marketing communication: advertising and promotion in a digital world

by Juska, Jerome M.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Routledge 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.144 JUS.
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4.
Contemporary issues in digital marketing

by Niininen, Outi.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 NII.
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5.
Evaluating social media marketing: social proof and online buyer behaviour

by Sanak-Kosmowska, Katarzyna.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 SAN.
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6.
Creating brand cool: brand distinction in the online marketplace

by Abraham, Joan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Routledge 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 ABR.
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7.
Media management and artificial intelligence: understanding media business models in the digital age

by Connock, Alex.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxan Routledge 2023Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.144 CON.

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8.
Social media storms: empowering leadership beyond crisis management

by Ryden, Pernille | Hossain, Muhammad Ismail | Kottika, Efthymia | Skare, Vatroslav.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxan Routledge 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 302.231 RYD.

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9.
Digital analytics for marketing

by Sponder, Marshall | Khan, Gohar F.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2023Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 SPO.

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