Management and business research
Material type:
TextPublication details: London Sage Publications Ltd. 2021 Edition: 7thDescription: xxi, 470 pISBN: 9781529734515Subject(s): Management-Research | Operations researchDDC classification: 001.42 Summary: This bestselling textbook has been fully updated, and provides readers with a comprehensive overview of methods for conducting business and management research. Highly visual, and written in a clear and accessible way, the book includes helpful learning features throughout, including learning goals at the start of each chapter, a research in action feature, examples, a Research Plan Canvas template and more.
The content has been brought up-to-date with the inclusion of big data, predictive analytics and a dedicated chapter on machine learning.
Accompanying the book is a wealth of online resources to further enhance your learning experience, including:
MCQs
Video content
Templates and data sets
Glossary flashcards
Additional case studies
(https://us.sagepub.com/en-us/nam/management-and-business-research/book271025)
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Book
|
Indian Institute of Management LRC General Stacks | Operations Management & Quantitative Techniques | 001.42 EAS (Browse shelf(Opens below)) | 1 | Available | 006042 |
This bestselling textbook has been fully updated, and provides readers with a comprehensive overview of methods for conducting business and management research. Highly visual, and written in a clear and accessible way, the book includes helpful learning features throughout, including learning goals at the start of each chapter, a research in action feature, examples, a Research Plan Canvas template and more.
The content has been brought up-to-date with the inclusion of big data, predictive analytics and a dedicated chapter on machine learning.
Accompanying the book is a wealth of online resources to further enhance your learning experience, including:
MCQs
Video content
Templates and data sets
Glossary flashcards
Additional case studies
(https://us.sagepub.com/en-us/nam/management-and-business-research/book271025)
There are no comments on this title.