Intelligent marketing: employing new-age technologies
Material type: TextPublication details: New Delhi Sage Publications India Pvt. Ltd. 2021 Description: xvi, 295 pISBN: 9789353887094Subject(s): Digital MarketingDDC classification: 658.872 Summary: Intelligent Marketing emphasizes organizing resources, developing capabilities and designing strategies for deploying new-age technologies to ensure a healthy financial outcome for all the key stakeholders, and a better quality of life for the society and community.Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Book | Indian Institute of Management LRC General Stacks | Marketing | 658.872 KUM (Browse shelf(Opens below)) | 1 | Available | 001977 |
Intelligent Marketing emphasizes organizing resources, developing capabilities and designing strategies for deploying new-age technologies to ensure a healthy financial outcome for all the key stakeholders, and a better quality of life for the society and community.
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