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Lateral thinking: a textbook of creativity

By: Bono, Edward DeMaterial type: TextTextPublication details: London Penguin Books Ltd. 2016 Description: 260 pISBN: 9780241257548Subject(s): Lateral thinking | Creative thinking | Thought and thinking | Creative abilityDDC classification: 153.35 Summary: The classic work about improving creativity, and thinking more productively. THE classic work about improving creativity from world-renowned writer and philosopher Edward de Bono In schools we are taught to meet problems head-on: what Edward de Bono calls 'vertical thinking'. This works well in simple situations - but we are at a loss when this approach fails. Lateral thinking is all about freeing up your imagination. Through a series of special techniques, in groups or working alone, Edward de Bono shows us how to look at problems from a variety of angles and in so doing offer up solutions that are as ingenious as they are effective. After reading this book you will become a much more productive and formidable thinker. About the author
List(s) this item appears in: Non Fiction | Public Policy & General Management
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Book Book Indian Institute of Management LRC
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Non-fiction 153.35 BON (Browse shelf(Opens below)) 1 Available 003125

The classic work about improving creativity, and thinking more productively.

THE classic work about improving creativity from world-renowned writer and philosopher Edward de Bono

In schools we are taught to meet problems head-on: what Edward de Bono calls 'vertical thinking'. This works well in simple situations - but we are at a loss when this approach fails. Lateral thinking is all about freeing up your imagination.

Through a series of special techniques, in groups or working alone, Edward de Bono shows us how to look at problems from a variety of angles and in so doing offer up solutions that are as ingenious as they are effective. After reading this book you will become a much more productive and formidable thinker.

About the author

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