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AI strategy for sales and marketing: connecting marketing, sales and customer experience

by King, Katie.

Publication details: London Kogan Page Ltd. 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.80028563 KIN.
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Artificial intelligence for marketing management

by Thaichon, Park | Quach, Sara.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2023Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.80028563 THA.
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