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Big data for small business for dummies

By: Marr, BernardMaterial type: TextTextPublication details: New Delhi Wiley India Pvt. Ltd. 2016 Description: xi, 242 pISBN: 9788126559688Subject(s): Big data | Decision making--Statistical methods | Information technology--Management | Decision making--Data processingDDC classification: 658.4038 Summary: Description Business data has been around for a long time. Unfortunately, it was trapped away in overcrowded filing cabinets and on archaic floppy disks. Now, thanks to technology and new tools that display complex databases in a much simpler manner, small businesses can benefit from the big data that's been hiding right under their noses. With the help of this friendly guide, you'll discover how to get your hands on big data to develop new offerings, products and services; understand technological change; create an infrastructure; develop strategies and make smarter business decisions.
List(s) this item appears in: IT & Decision Sciences
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Item type Current library Collection Call number Copy number Status Date due Barcode
Book Book Indian Institute of Management LRC
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IT & Decisions Sciences 658.4038 MAR (Browse shelf(Opens below)) 1 Available 004157

Description
Business data has been around for a long time. Unfortunately, it was trapped away in overcrowded filing cabinets and on archaic floppy disks. Now, thanks to technology and new tools that display complex databases in a much simpler manner, small businesses can benefit from the big data that's been hiding right under their noses. With the help of this friendly guide, you'll discover how to get your hands on big data to develop new offerings, products and services; understand technological change; create an infrastructure; develop strategies and make smarter business decisions.

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