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1.
Customer relationship management: concept, strategy, and tools

by Kumar, V | Kumar, V | Reinartz, Werner.

Edition: 3rdMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Heidelberg Springer 2006Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 KUM.
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2.
Customer relationship management: concept, strategy, and tools

by Kumar, V | Reinartz, Werner J.

Publication details: Germany Springer 2006Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 KUM.
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3.
Handbook of research on customer engagement

by Hollebeek, Linda D | Sprott, David E.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Cheltenham Edward Elgar Publishing Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 HOL.
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4.
Salesforce marketing cloud for dummies

by Bullock, Chester | Pollard, Mark.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 BUL.
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5.
Oversubscribed: how to get people lining up to do business with you

by Priestley, Daniel.

Edition: 2ndMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2020Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 PRI.
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6.
Power of customer experience: how to use customer-centricity to drive sales and profitability

by Newman, Martin.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 NEW.
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7.
Hug your haters: how to embrace complaints and keep your customers

by Baer, Jay.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York Portfolio Penguin 2016Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 BAE.
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