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1.
Customer relationship management: concept, strategy, and tools

by Kumar, V | Kumar, V | Reinartz, Werner.

Edition: 3rdMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Heidelberg Springer 2006Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 KUM.

2.
Customer relationship management: concept, strategy, and tools

by Kumar, V | Reinartz, Werner J.

Publication details: Germany Springer 2006Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 KUM.

3.
Handbook of research on customer engagement

by Hollebeek, Linda D | Sprott, David E.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Cheltenham Edward Elgar Publishing Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 HOL.

4.
Salesforce marketing cloud for dummies

by Bullock, Chester | Pollard, Mark.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 BUL.

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