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1.
Essentials of marketing management

by Lancaster, Geoffrey | Massingham, Lester | Ashford, Ruth.

Edition: 2ndMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York CRC Press 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 LAN.
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2.
Salesforce marketing cloud for dummies

by Bullock, Chester | Pollard, Mark.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 BUL.
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3.
A framework for marketing management

by Kotler, Philip | Keller, Kevin Lane.

Edition: 6thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 KOT.
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4.
Location-based marketing: geomarketing and geolocation

by Cliquet, Gerard.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2020Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 CLI.
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