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1.
Consumer behavior

by Blackwell, Roger D | Engel, James F | Miniard, Paul W | Rahman, Zillur.

Edition: 10thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 BLA.
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2.
Consumer behavior

by Blackwell, Roger D | Engel, James F | Miniard, Paul W | Rahman, Zillur.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 BLA.
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3.
Handbook of marketing scales: multi-item measures for marketing and consumer behavior research

by Bearden, William O.

Edition: 3rdMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Los Angeles Sage Publications, Inc. 2011Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 BEA.
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4.
Handbook of marketing scales: multi-item measures for marketing and consumer behavior research

by Bearden, William O | Netemeyer, Richard G | Haws, Kelly L.

Edition: 3rdMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Los Angeles Sage Publications, Inc. 2011Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 BEA.
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5.
Consumer.ology: the market research myth, the truth about consumers and the psychology of shopping

by Graves, Philip.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Nicholas Brealey Publishing 2013Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.834 GRA.
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