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1.
Qualitative consumer and marketing research

by Belk, Russell W | Fischer, Eileen | Kozinets, Robert V.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Sage Publications Ltd. 2013Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 BELL.
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Handbook of qualitative research methods in marketing

by Belk, Russell W.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Cheltenham Edward Elgar Publishing Ltd. 2008Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 BEL.
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3.
Consumer.ology: the market research myth, the truth about consumers and the psychology of shopping

by Graves, Philip.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Nicholas Brealey Publishing 2013Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.834 GRA.
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