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Research for marketing decisions by Green, Paul E | Tull, Donald S | Albaum, Gerald. Edition: 5thMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi PHI Learning Pvt. Ltd. 1998Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 GRE.
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Marketing research by Aaker, David A | Kumar, V | Leone, Robert P | Day, George S. Edition: 11th Publication details: New Delhi Wiley India Pvt. Ltd. 2019Availability: Items available for loan: Indian Institute of Management LRC (3)Call number: 658.83 AAK, ...
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Marketing research: text and cases by Nargundkar, Rajendra. Edition: 3rd Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2017Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 NAR.
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Consumer behavior by Blackwell, Roger D | Engel, James F | Miniard, Paul W | Rahman, Zillur. Edition: 10thMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 BLA.
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Consumer behavior by Blackwell, Roger D | Engel, James F | Miniard, Paul W | Rahman, Zillur. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 BLA.
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Marketing research by Malhotra, Naresh K | Dash, Satyabhushan. Edition: 7thMaterial type: Text; Format:
print
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Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2017Availability: Items available for loan: Indian Institute of Management LRC (6)Call number: 658.8 MAL, ...
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Qualitative consumer and marketing research by Belk, Russell W | Fischer, Eileen | Kozinets, Robert V. Material type: Text; Format:
print
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Not fiction
Publication details: London Sage Publications Ltd. 2013Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 BELL.
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Handbook of qualitative research methods in marketing by Belk, Russell W. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Cheltenham Edward Elgar Publishing Ltd. 2008Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 BEL.
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Marketing research: measurement and method by Tull, Donald S | Hawkins, Del I. Edition: 6thMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi PHI Learning Pvt. Ltd. 2014Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 TUL.
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The handbook for focus group research by Greenbaum, Thomas L. Edition: 2ndMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: California Sage Publications, Inc. 1998Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 GRE.
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Marketing research by Burns, Alvin C | Bush, Ronald F | Veeck, Ann. Edition: 8thMaterial type: Text; Format:
print
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Not fiction
Publication details: New Delhi Pearson Education 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 BUR.
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Marketing research: an introductory approach by Kidwai, Sabihuddin. Material type: Text; Format:
print
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Not fiction
Publication details: New Delhi Viva Books Private Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 KID.
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Marketing research by Beri, G.C | Kaushik, Arun Kumar | Rahman, Zillur. Edition: 6thMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Chennai McGraw Hill Education (India) Pvt. Ltd. 2020Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 BER.
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