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	1.	Strategic brand management: building, measuring, and managing brand equity by Keller, Kevin Lane \| Parameswaran, Ambi M. G \| Jacob, Isaac. Edition: 4thMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 KEL. Lists: IT & Decision Sciences, Marketing. Place hold Add to cart (remove)
	2.	Strategic brand management: building, measuring, and managing brand equity by Keller, Kevin Lane \| Parameswaran, Ambi M. G \| Jacob, Isaac. Edition: 3rdMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2016Availability: Items available for loan: Indian Institute of Management LRC (3)Call number: 658.827 KEL, ... Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	3.	Strategic brand management for B2B markets: a road map for organizational transformation by Sarin, Sharad. Edition: 2ndMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Sage Publications India Pvt. Ltd. 2016Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 SAR. Lists: HR & OB, Marketing. Place hold Add to cart (remove)
	4.	Brand management: the Indian context by Moorthi, Y. L. R. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Vikas Publishing House Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (2)Call number: 658.8270954 MOO, ... Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	5.	Product management in practice: a practical, tactical guide for your first day and every day after by Lemay, Matt \| Williams, Natalia. Edition: 2ndMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai Shroff Publishers and Distributors Pvt. Ltd. 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.5 LEM. Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	6.	Product leadership: how top product managers launch awesome products and build successful teams by Banfield, Richard \| Eriksson, Martin. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Sebastopol O'Reilly Media 2017Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.575 BAN. Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	7.	Building a story brand: clarify your message so customers will listen by Miller, Donald. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Haryana HarperCollins Publishers 2017Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.802 MIL. Lists: Finance & Accounting. Place hold Add to cart (remove)
	8.	Romancing the brand: how brands create strong, intimate relationships with consumers by Hilloran, Tim. Material type: Text; Format: print ; Literary form: Not fiction Publication details: San Francisco Jossey-Bass 2014Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 HIL. Lists: Non Fiction. Place hold Add to cart (remove)

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