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1.
Strategic brand management: building, measuring, and managing brand equity

by Keller, Kevin Lane | Parameswaran, Ambi M. G | Jacob, Isaac.

Edition: 4thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 KEL.
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Strategic brand management: building, measuring, and managing brand equity

by Keller, Kevin Lane | Parameswaran, Ambi M. G | Jacob, Isaac.

Edition: 3rdMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2016Availability: Items available for loan: Indian Institute of Management LRC (3)Call number: 658.827 KEL, ...
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3.
Strategic brand management for B2B markets: a road map for organizational transformation

by Sarin, Sharad.

Edition: 2ndMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Sage Publications India Pvt. Ltd. 2016Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 SAR.
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4.
Brand management: the Indian context

by Moorthi, Y. L. R.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Vikas Publishing House Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (2)Call number: 658.8270954 MOO, ...
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