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Consumer behavior: a managerial perspective by Sharma, Dheeraj | Sheth, Jagdish N | Mittal, Banwari. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2015Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 SHA.
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Consumer expectations: micro foundations and macro impact by Curtin, Richard Thomas. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York Cambridge University Press 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 CUR.
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Consumer culture theory by Arnould, Eric J | Thompson, Craig J. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London Sage Publications Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 306.3 ARN.
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Introduction to neuromarketing and consumer neuroscience by Ramsoy, Thomas Z. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Denmark Neurons Inc. 2015Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.80019 RAM.
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Consumer behavior: a digital native by Jain, Varsha | Schultz, Duane | Sheth, Jagdish N. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Noida Pearson India Education Services Pvt. Ltd. 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 JAI.
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How people buy online: the psychology behind consumer behaviour by Gupta, Seema. Material type: Text; Format:
print
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Not fiction
Publication details: New Delhi Sage Publications India Pvt. Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 GUP.
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Consumer behaviour in hospitality and tourism by Dixit, Saurabh Kumar | Lee, Kuan- Huei | Loo, Poh Theng. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York Routledge 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 DIX.
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Artificial intelligence for marketing management by Thaichon, Park | Quach, Sara. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York Routledge 2023Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.80028563 THA.
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