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	1.	Advertising and integrated brand promotion by O'Guinn, Thomas Clayton \| Semenik, Richard J \| Allen, Chris T \| Scheinbaum, Angeline Close. Edition: 7thMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1 OGU. Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	2.	Paid attention: innovative advertising for a digital world by Yakob, Faris. Edition: 2ndMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Ltd. 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1 YOK. Lists: HR & OB, Marketing. Place hold Add to cart (remove)
	3.	Neuro-advertising: brain-friendly advertising for more success in your market by Schwarz, Elke. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Switzerland Springer 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 SCH. Lists: Fiction. Place hold Add to cart (remove)

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