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1.
Advertising and integrated brand promotion

by O'Guinn, Thomas Clayton | Semenik, Richard J | Allen, Chris T | Scheinbaum, Angeline Close.

Edition: 7thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1 OGU.
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Integrated advertising, promotion, and marketing communications

by Clow, Kenneth E | Baack, Donald E.

Edition: 6thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1 CLO.
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3.
Advertising and integrated marketing communications

by Shah, Kruti.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Chennai McGraw Hill Education (India) Pvt. Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1 SHA.
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4.
Frenemies: the epic disruption of the advertising industry (and why this matters)

by Auletta, Ken.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London HarperCollins Publishers 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.10973 AUL.
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5.
Paid attention: innovative advertising for a digital world

by Yakob, Faris.

Edition: 2ndMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Ltd. 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1 YOK.
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6.
Neuro-advertising: brain-friendly advertising for more success in your market

by Schwarz, Elke.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Switzerland Springer 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 SCH.
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