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Performance management in retail and the consumer goods industry

By: Buttkus, MichaelMaterial type: TextTextPublication details: Switzerland Springer 2019 Description: xv, 442 pISBN: 9783030127329Subject(s): Accounting | Business consultants | Performance--Management | Retail trade--ManagementDDC classification: 658.87 Summary: About this book This book offers essential insights into various management concepts for retail and consumer packaged goods companies. Addressing a range of topics in the field of performance management, it presents concepts for management control, management reporting, planning & forecasting, as well as digitization-related aspects. The contributing authors share valuable lessons learned from real-world consulting projects and present innovative approaches to successful and effective management control at retail and consumer packaged goods companies.
List(s) this item appears in: Marketing | HR & OB
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Item type Current library Collection Call number Copy number Status Date due Barcode
Book Book Indian Institute of Management LRC
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Marketing 658.87 BUT (Browse shelf(Opens below)) 1 Available 002848

About this book
This book offers essential insights into various management concepts for retail and consumer packaged goods companies. Addressing a range of topics in the field of performance management, it presents concepts for management control, management reporting, planning & forecasting, as well as digitization-related aspects. The contributing authors share valuable lessons learned from real-world consulting projects and present innovative approaches to successful and effective management control at retail and consumer packaged goods companies.

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