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	1.	9 brand shaastras: nine successful brand strategies to build winning brands by Kapoor, Jagdeep Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Sage Publications India Pvt. Ltd 2009 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 KAP. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	2.	Customer relationship management: concepts and technologies by Buttle, Francis Maklan, Stan Edition: 4th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2019 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 BUT. Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	3.	Handbook of research on consumerism and buying behavior in developing nations by Gbadamosi, Ayantunji Series: Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hershey, USA IGI Global 2016 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342091724 GBA. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	4.	The new age of innovation: driving co-created value through global networks by Prahalad, C. K Krishnan, M. S Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2019 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4012 PRA. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	5.	Re-platforming the airline business: to meet travelers' total mobility needs by Taneja, Nawal K Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2019 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 387.7068 TAN. Lists: Operation & quantitative Techniques. Place hold Add to cart (remove)
	6.	The lean supply chain: managing the challenge at Tesco by Evans, Barry Mason, Robert Edition: 2nd Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Limited 2019 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 381.106541 EVA. Lists: Fiction, Operation & quantitative Techniques. Place hold Add to cart (remove)
	7.	Handbook of research on customer engagement by Hollebeek, Linda D Sprott, David E Material type: Text; Format: print ; Literary form: Not fiction Publication details: Cheltenham Edward Elgar Publishing Ltd. 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 HOL. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	8.	The relationship marketer: rethinking strategic relationship marketing by Hougaard, Soren Bjerre, Mogens Edition: 2nd Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Springer 2009 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 HOU. Lists: Marketing. Place hold Add to cart (remove)
	9.	Service supply chain systems: a systems engineering approach by Choi, Tsan - Ming Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boco Raton CRC Press 2018 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.7 CHO. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	10.	Traction: how any startup can achieve explosive customer growth by Weinberg, Gabriel Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Penguin Books Ltd. 2020 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.11 WEI. Lists: HR & OB, Public Policy & General Management. Place hold Add to cart (remove)
	11.	Expert secrets: the underground playbook for converting your online visitors into lifelong customers by Brunson, Russell Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Hay House Publishers India Pvt. Ltd. 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 BRU. Lists: IT & Decision Sciences. Place hold Add to cart (remove)
	12.	Romancing the brand: how brands create strong, intimate relationships with consumers by Hilloran, Tim Material type: Text; Format: print ; Literary form: Not fiction Publication details: San Francisco Jossey-Bass 2014 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 HIL. Lists: Non Fiction. Place hold Add to cart (remove)

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