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1.
9 brand shaastras: nine successful brand strategies to build winning brands

by Kapoor, Jagdeep.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Sage Publications India Pvt. Ltd 2009Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 KAP.

2.
Customer relationship management: concepts and technologies

by Buttle, Francis | Maklan, Stan.

Edition: 4thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 BUT.

3.
Handbook of research on consumerism and buying behavior in developing nations

by Gbadamosi, Ayantunji.

Series: Advances in marketing, customer relationship management, and e-services (AMCRMES) book seriesMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Hershey, USA IGI Global 2016Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342091724 GBA.

4.
The new age of innovation: driving co-created value through global networks

by Prahalad, C. K | Krishnan, M. S.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4012 PRA.

5.
Re-platforming the airline business: to meet travelers' total mobility needs

by Taneja, Nawal K.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 387.7068 TAN.

6.
The lean supply chain: managing the challenge at Tesco

by Evans, Barry | Mason, Robert.

Edition: 2ndMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Limited 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 381.106541 EVA.

7.
Handbook of research on customer engagement

by Hollebeek, Linda D | Sprott, David E.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Cheltenham Edward Elgar Publishing Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 HOL.

8.
The relationship marketer: rethinking strategic relationship marketing

by Hougaard, Soren | Bjerre, Mogens.

Edition: 2ndMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Springer 2009Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 HOU.
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9.
Service supply chain systems: a systems engineering approach

by Choi, Tsan - Ming.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boco Raton CRC Press 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.7 CHO.

10.
Traction: how any startup can achieve explosive customer growth

by Weinberg, Gabriel.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Penguin Books Ltd. 2020Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.11 WEI.

11.
Expert secrets: the underground playbook for converting your online visitors into lifelong customers

by Brunson, Russell.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Hay House Publishers India Pvt. Ltd. 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 BRU.

12.
Romancing the brand: how brands create strong, intimate relationships with consumers

by Hilloran, Tim.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: San Francisco Jossey-Bass 2014Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 HIL.
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