Introduction to social media marketing: a guide for absolute beginners
Material type:
TextPublication details: New York Apress 2022 Description: xii, 152 pISBN: 9781484256855Subject(s): Internet Marketing | Online Social Networks | Social Media - MarketingDDC classification: 658.872 Summary: About this book
Easily understand the most important tools and skills in social media marketing. You'll be exposed to Facebook pages and ads, work with Twitter and LinkedIn, save time with Hootsuite, and learn social media monitoring. If you are completely new to social media marketing and you want to learn the basics, this guide will introduce you to the content quickly.
Introduction to Social Media Marketing has a particular focus on ROI (return on investment), to help you think critically about the value social media could bring a business or organization. You'll explore the question of whether or not it's worth it to invest time and money in each social media channel.
What You’ll Learn
Understand basic functions for most social media tools, including how to get up and running
See the benefits of social media tools and which one you should use for specific purposes
Calculate the real ROI expected from using specific tools
Utilize social media monitoring and analytics
Who This Book Is For
Those who need to get up to speed on a broad range of social media tools and techniques for business or personal use. This book is also suitable as a student reference.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Book
|
Indian Institute of Management LRC General Stacks | Marketing | 658.872 KEL (Browse shelf(Opens below)) | 1 | Available | 004052 |
The Basics of Having Fun and Building Skills
Todd Kelsey
Pages 1-13
Skillbox: Content
Todd Kelsey
Pages 15-31
Facebook Pages
Todd Kelsey
Pages 33-51
Facebook Ads
Todd Kelsey
Pages 53-74
Twitter
Todd Kelsey
Pages 75-85
LinkedIn
Todd Kelsey
Pages 87-95
Hootsuite
Todd Kelsey
Pages 97-121
Social Media Monitoring and Analytics
Todd Kelsey
Pages 123-148
Back Matter
Pages 149-152
About this book
Easily understand the most important tools and skills in social media marketing. You'll be exposed to Facebook pages and ads, work with Twitter and LinkedIn, save time with Hootsuite, and learn social media monitoring. If you are completely new to social media marketing and you want to learn the basics, this guide will introduce you to the content quickly.
Introduction to Social Media Marketing has a particular focus on ROI (return on investment), to help you think critically about the value social media could bring a business or organization. You'll explore the question of whether or not it's worth it to invest time and money in each social media channel.
What You’ll Learn
Understand basic functions for most social media tools, including how to get up and running
See the benefits of social media tools and which one you should use for specific purposes
Calculate the real ROI expected from using specific tools
Utilize social media monitoring and analytics
Who This Book Is For
Those who need to get up to speed on a broad range of social media tools and techniques for business or personal use. This book is also suitable as a student reference.
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