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1.
Principles and practice of social marketing: an international perspective

by Donovan, Robert | Henley, Nadine.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Cambridge Cambridge University Press 2010Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 DON.
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2.
Buy ology: truth and lies about why we buy

by Lindstrom, Martin.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York Crown Business 2010Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 LIN.
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3.
Tata: the evolution of a corporate brand

by Witzel, Morgen.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Gurgaon Penguin Random House India Pvt. Ltd. 2010Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.2 WIT.
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4.
Web analytics 2.0: the art of online accountability & science of customer centricity

by Kaushik, Avinash.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Hoboken Wiley Publishing, Inc. 2010Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 025.04 KAU.

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5.
Cambridge english for marketing

by Robinson, Nick.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Cambridge Cambridge University Press 2010Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.3 ROB.

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